Marcella Krawinkler

  • About Marcella

    Marcella Krawinkler

    MAMarcella Krawinkler is a university assistant at the Institute of Innovation Management at JKU Linz. Since 2021, she has been actively involved in research and teaching, specializing in Sustainable Business Models, Business Planning, and (Sustainable) Entrepreneurial Ecosystems. In her courses on Entrepreneurship and Global Business Development, Marcella guides students in the practical aspects of developing, testing, and presenting their business ideas. She currently works on her doctoral thesis.

    Before her academic career, Marcella accumulated 15 years of professional experience across various sectors, including technology, green logistics, social affairs, and the arts. Her expertise lies in project development, implementation, and stakeholder management. Marcella’s hands-on background allows her to seamlessly connect academic knowledge with real-world practices, facilitating valuable knowledge transfer between the university, students, and industry.

    She holds a degree in Art History from the University of Vienna and a Master’s degree in Leading Innovative Organizations from JKU Linz.


Johannes Kepler University Linz
Altenberger Straße 69
4040 Linz, Austria

Institute of Innovation Management (IFI)
Managementzentrum, 3rd floor