Marcella Krawinkler

  • About Marcella

    Marcella Krawinkler

    MASince 2021, Marcella Krawinkler has been working as a Research and Teaching Associate at the Institute of Innovation Management at JKU Linz. She currently works on her doctoral thesis on the topic of Sustainable Business Model Innovation. Moreover, she teaches in the areas of Entrepreneurship and Global Business Development. In her courses on Business Planning, she supports students in developing, testing, and presenting business ideas.
    Prior to university, she gained 15-years of professional experience in various sectors (e.g., Technology & Innovation, Green Urban Logistics, Social Affairs, Arts) with a focus on project development, implementation, and stakeholder management. Her professional background allows her to combine experience and curiosity with an in-depth examination of relevant topics while enabling the transfer of knowledge between academia, students, and practitioners.
    She holds a university degree in Art History from the University of Vienna and a Master’s degree in Leading Innovative Organizations from JKU Linz.


Johannes Kepler University Linz
Altenberger Straße 69
4040 Linz, Austria

Institute for Innovation Management (IFI)
Managementzentrum, 3rd floor