In this course on business model innovation Michael Gusenbauer thought the cornerstones of the relevant theories and coached the student groups in the development of innovative business models for the newly developed product J1. This E-bike has remarkable product characteristics that allow for more applications than simple riding. We hope that some of the ideas generated in this course will make its way to the market and will eventually be seen on the roads. As can be seen in the picture, the bike attracted lots of attention on the JKU campus.
